People.
Design.
Technology.
Business.

Jose P. Alcazar is an internationally trained Product Designer (UX/UI) with 13+ years of proven track record defining & delivering User Experiences for intelligent digital solutions.

He combines user-centered and data-driven design methodologies with a strong business focus, resulting in best-in-class products that not only drive customer satisfaction and engagement but also decrease production costs, improve revenue, reduce time-to-market and create synergy with Product, Tech & Commercial teams.

With exceptional design skills, a great sense of aesthetics and a strong ability to distill complex problems into simple and elegant solutions, Jose is shaping the experiences of the future in a way that users can feel connected to.

Work areas


Digital transformation

Emerging Technologies

Innovation

Data & Analytics

Projects

For case studies, please reach out to hello@jpalcazar.com

UX

  • Qualitative & Quantitative Research
  • Personas
  • A/B & multi-variate testing
  • Ethnographic research
  • Contextual inquiry
  • Heuristic evaluation
  • Usability testing
  • Accessibility (WCAG 2.X)
  • Wireframing
  • Sitemaps
  • User Journey
  • Analytics

UI

  • Design Systems
  • Color theory
  • Design Patterns
  • Prototyping
  • Typography
  • HTML
  • CSS

Design Process

1.- Ask & Listen


Listen to stakeholders
Understand business needs
Functional requirements
Technology constraints

2.- Research


Personas
Ethnographic Research
Interviews & Observations
User stories & story maps

3.- Discovery


Metrics & Analytics
Competitive Analysis
Ideation & Strategy
Benchmarking

4.- Wireframing


Concept sketching
System/Process flow
Information Architecture
Interaction Design

5.- Prototyping


Brand identity & integration
High-fidelity mockups
Interactive prototypes

6.- Test & Iterate


Deliverables
Suggestion next/steps

Tools

The stack for Design, Collaboration, and  Documentation.
I stick to the Industry´s standard.

Sketch app
Sketch
FlowMapp
FlowMapp
Invision
Invision
Axure
Axure RP
Proto
Proto.io
Hotjar
Hotjar
MouseFlow
Mouseflow
Balsamiq
Balsamiq
Google Analytics
Analytics
Slack
Slack
RealEye
RealEye
Photoshop
Photoshop